{
  "$comment": "Single source for Launch Video Maker tiers (docs/PHASE4.md). The site renders prices from this file, the web app validates choices against it, and Stripe prices are looked up by lookup_key. Change a price = new Stripe price with a new lookup key, then edit here.",
  "currency": "gbp",
  "tax": "inclusive",
  "formats": [
    {
      "id": "reels916",
      "label": "Shorts, Reels and TikTok",
      "ratio": "9:16"
    },
    {
      "id": "youtube169",
      "label": "YouTube and websites",
      "ratio": "16:9"
    },
    {
      "id": "feed45",
      "label": "Instagram and LinkedIn feed",
      "ratio": "4:5"
    }
  ],
  "tiers": [
    {
      "id": "short",
      "name": "Short",
      "price": 9,
      "amount": 900,
      "lookup_key": "lvm_short_gbp_9",
      "formats": 1,
      "default_format": "reels916",
      "lengths": [
        15
      ],
      "default_length": 15,
      "fixes": "patch",
      "cap_usd": 8,
      "summary": "One 15-second reel in the format you choose.",
      "includes": [
        "One format of your choice",
        "15 seconds",
        "Music and sound effects",
        "MP4 download and contact sheet"
      ]
    },
    {
      "id": "reel",
      "name": "Reel",
      "price": 29,
      "amount": 2900,
      "lookup_key": "lvm_reel_gbp_29",
      "formats": 1,
      "default_format": "reels916",
      "lengths": [
        15,
        30,
        60
      ],
      "default_length": 30,
      "fixes": "patch-then-rewrite",
      "cap_usd": 12,
      "summary": "One reel in one format, 15, 30 or 60 seconds.",
      "includes": [
        "One format of your choice",
        "15, 30 or 60 seconds",
        "Music and sound effects",
        "Both reels on a close call when we choose the style",
        "MP4 download and contact sheet"
      ]
    },
    {
      "id": "bundle",
      "name": "Bundle",
      "price": 49,
      "amount": 4900,
      "lookup_key": "lvm_bundle_gbp_49",
      "formats": 3,
      "format_set": [
        "youtube169",
        "reels916",
        "feed45"
      ],
      "lengths": [
        15,
        30,
        60
      ],
      "default_length": 30,
      "fixes": "patch-then-rewrite",
      "cap_usd": 18,
      "summary": "One reel cut for YouTube, vertical and feed, 15, 30 or 60 seconds.",
      "includes": [
        "YouTube 16:9, vertical 9:16 and feed 4:5",
        "15, 30 or 60 seconds",
        "Music and sound effects",
        "Both reels on a close call when we choose the style",
        "MP4 downloads and contact sheets"
      ]
    }
  ],
  "edits": {
    "$comment": "Phase 5 chat edits (docs/PHASE4.md): free_per_order free changes per purchase, then paid packs. Declined or failed edits don't use one.",
    "free_per_order": 3,
    "one": {
      "credits": 1,
      "price": 3,
      "amount": 300,
      "lookup_key": "lvm_edit_gbp_3"
    },
    "five": {
      "credits": 5,
      "price": 10,
      "amount": 1000,
      "lookup_key": "lvm_edits5_gbp_10"
    }
  },
  "close_call": "When we choose the style and two directions fit equally well, the Reel and Bundle get both at no extra cost; the Short always makes one (Jack, 2026-09-28). The Claude cap doubles for that job."
}