# Launch Video Maker > Launch Video Maker turns a business website into a short motion reel with music and sound effects, for YouTube, Shorts, Reels, TikTok and social feeds. Give it your web address and approve the facts it wants to put on screen. Then pick a style, or leave that to us, and pay once per video. It is run by Adapt Progress Evolve Ltd, registered in England and Wales (company number 10047328, VAT GB362654684). ## How ordering works 1. Enter your website address and your email on https://launchvideomaker.com/. We email you a link to sign in. There is no password. 2. We read the public pages of your site: its words, colours, fonts, logo and screenshots. From them we list the facts worth showing, like a customer count, a price or a feature. Each fact comes with the exact words from your site and a link to the page it came from. 3. You approve the facts you're happy to show, at least three (or all of them if there are fewer). You don't have to decide every one: anything you don't approve is never shown. 4. Pick a style (one of 22 visual directions with one of 24 music genres), start from one of our 12 example reels, or let us choose for you. 5. Pick a package, length and format, add a voiceover if you'd like one, and pay through Stripe. Nothing is charged before this step. 6. We write, render and check the reel. You watch it on your order page, then download the MP4 and a contact sheet of key frames. ## No website yet You can start without a website. Sign in at https://launchvideomaker.com/app/ and choose "Build it from scratch". Then fill in a short form: what the business does, who it's for, up to 12 facts you want on screen, a call to action and an optional link. Add your logo or a few screenshots, and pick colours and fonts if you'd like to (or leave them to us). Only the facts you write can appear in the video. After that it works like the website route: you check the facts, pick a style and a package, and pay. Prices are the same. ## Packages Prices are in pounds sterling, include VAT and are paid once per video. There is no subscription. - **Short, £9**: One 15-second reel in the format you choose. Includes one format of your choice; 15 seconds; music and sound effects; MP4 download and contact sheet. - **Reel, £29**: One reel in one format, 15, 30 or 60 seconds. Includes one format of your choice; 15, 30 or 60 seconds; music and sound effects; both reels on a close call when we choose the style; MP4 download and contact sheet. - **Bundle, £49**: One reel cut for YouTube, vertical and feed, 15, 30 or 60 seconds. Includes YouTube 16:9, vertical 9:16 and feed 4:5; 15, 30 or 60 seconds; music and sound effects; both reels on a close call when we choose the style; MP4 downloads and contact sheets. Formats: 9:16 (Shorts, Reels and TikTok), 16:9 (YouTube and websites), 4:5 (Instagram and LinkedIn feed). ## Voiceover You can add a spoken voiceover to your reel. It costs £5 extra on the Short and the Reel, and it's included in the Bundle. There are 6 voices to choose from on the package step: four British (George, Alice, Daniel and Lily) and two American (Sarah and Liam). Each has a sample you can play, or you can let us pick the one that suits your brand's tone. We write a short script from the facts you approved, time it to what's on screen and check it the same way as the on-screen text, so it can't add anything you haven't approved. The voice is AI-generated. Every video comes back twice, narrated and silent, and if you ask for a change later we remake both. ## Let us choose for you If you leave the style to us, we look at your brand and pick the visual direction and music that suit it, with a short reason for each pick. When two pairings fit equally well, the Reel and Bundle packages get both reels for the one price. The Short always makes one. ## Start from one of our reels Every one of the 12 example reels on the homepage doubles as a template. Press "Make one like this" beneath it, or pick it on the style step as a third option next to "Let us choose for you" and picking a direction and genre yourself. Your reel follows the original's look, scene order, pacing and genre of music. The words, facts, colours and logo on screen are yours, only facts you've approved are used, and nothing from the brand we first made it for survives. You get one reel, priced like any other. The package doesn't have to match the original: a 15-second template can run to 30 or 60 seconds, and a vertical one can be rebuilt for the Bundle's 16:9, 9:16 and 4:5. ## The facts promise Only facts you have approved go on screen. Before you see a reel, it is checked for clipped text, overlapping text and anything you did not approve. If production wants a fact you haven't approved yet, it pauses and asks you, with nothing more to pay. A reel that fails the checks is fixed by a person before it reaches you, and if we can't deliver one that passes, you get a full refund. ## Changes after delivery On the order page you can ask for changes to a finished video in plain words, like a bigger logo, a different headline or a slower scene. Each order includes 3 free edits. After that an edit costs £3, or £10 for five. An edit can only use facts you have already approved. If we can't make an edit, it doesn't count against your allowance. Every earlier version stays on the order page, so you can go back to one. ## Upgrades after delivery A finished video can be upgraded from its order page, and you pay the difference rather than a second full price. Turning the 15-second Short into a 30 or 60-second Reel costs £20. Turning it into the Bundle, which is all three formats at 15, 30 or 60 seconds, costs £40. A Reel moves up to the Bundle for £20, and a Reel or Bundle can be switched to another length for £9. The page only offers the moves that fit the video you have. Nothing is rebuilt from zero: we take the delivered reel and re-time it or re-lay it out, keeping its look, its genre of music and the facts you approved, then run the same checks as before. A voiceover on the order is recorded again for the new version at no charge. The earlier version stays downloadable, edits you haven't used carry over, and if an upgrade can't pass our checks we refund it in full. ## Using the video Once you have paid, you can use the video to promote your business anywhere, paid adverts included. The music and sound effects are generated for each video, so there is nothing else to license. ## Example reels The homepage shows twelve reels we made for our own products (Adapt Progress Evolve, ScriptGrain, Hilyt and howtogetaito.com) with the same pipeline customers use, one per visual look. Any of them can be used as a template for your own reel: https://launchvideomaker.com/#examples ## Guides - [How to make a launch video for your startup](https://launchvideomaker.com/guides/how-to-make-a-launch-video/): what to show, the order of beats, length per platform and common mistakes - [What a SaaS launch video should show](https://launchvideomaker.com/guides/what-a-saas-launch-video-should-show/): real screens, one idea per video, proof over adjectives, one call to action - [Launch video sizes and lengths for YouTube, Shorts, Reels, TikTok and LinkedIn](https://launchvideomaker.com/guides/launch-video-sizes-and-lengths/): 16:9, 9:16 and 4:5; 15, 30 and 60 seconds; safe areas, with the official help pages cited ## Launch videos by kind of business What each kind of launch should show, beat by beat, with the formats and lengths to use and a real example reel. Index: https://launchvideomaker.com/for/ - [Launch videos for SaaS products](https://launchvideomaker.com/for/saas/): How to plan a launch video for a software product: the beats of a 30-second cut, which shape and length for LinkedIn, YouTube and vertical feeds, and the mistakes that make SaaS videos forgettable. - [Launch videos for mobile apps](https://launchvideomaker.com/for/mobile-apps/): How to plan a launch video for an iOS or Android app: show the first tap and the payoff in a vertical 15-second cut, handle app store links and badges, and avoid the mistakes that make app videos look like every other. - [Launch videos for Product Hunt](https://launchvideomaker.com/for/product-hunt/): How to make a video for a Product Hunt launch: why it has to be a YouTube link, what a maker audience wants to see, and the vertical cuts to share on X and LinkedIn on launch day. - [Launch videos for crowdfunding campaigns](https://launchvideomaker.com/for/crowdfunding/): The short videos a Kickstarter or Indiegogo campaign needs around its main pitch video: pre-launch teasers, launch-day reels and stretch-goal updates, what each should show, and the facts backers will check. - [Launch videos for online shops](https://launchvideomaker.com/for/ecommerce/): How to plan a launch video for an online shop, a new product or a collection drop: the beats of a 15-second vertical cut, prices and offers you can stand behind, and what to avoid. - [Launch videos for local businesses](https://launchvideomaker.com/for/local-business/): How to make a short video for a café, bakery, salon or local trade, with or without a website: what, where, when and how to book, in 15 vertical seconds. - [Launch videos for courses and creators](https://launchvideomaker.com/for/courses-and-creators/): How to announce a course, cohort, newsletter or membership with a short video: show what people will be able to do, who's teaching, the price and the deadline, without overpromising results. - [Launch videos for events](https://launchvideomaker.com/for/events/): How to announce an event with short videos: an announcement reel, a line-up reel and a last-tickets reel, each showing what, when, where and how to book, sized for Reels and LinkedIn. - [Launch videos for agencies](https://launchvideomaker.com/for/agencies/): for an agency's own launches (a new service, a rebrand, a new studio, a case study): LinkedIn 4:5 or 16:9 at 15 to 30 seconds, YouTube and the website in 16:9; name the result, not the process; case studies need the client's permission; agencies may make videos for clients and charge for their work; the client can use the video as if they'd ordered it; you need the client's permission for their site, brand and facts; no reselling access to the tool or building a library - [Launch videos for charities](https://launchvideomaker.com/for/charities/): for charity appeals, campaigns, new services and fundraising events: 9:16 at 15 seconds for Instagram and Facebook Reels, 4:5 for LinkedIn to reach corporate partners; one need, one ask, one donation page; every figure (what a donation pays for, people helped) exactly as on your own site; consent for anyone shown - [Launch videos for podcasts](https://launchvideomaker.com/for/podcasts/): for a new podcast or a new season: 9:16 at 15 seconds for Shorts, Reels and TikTok, 16:9 for YouTube and the show's site; the show's name, who it's for, when the first episode lands and where to listen; guests only once confirmed; our reels are motion graphics with generated music, not clips of your audio ## Video specs by platform Aspect ratios, resolutions, lengths, file limits and safe zones for organic posts, ads and app store preview videos, each taken from the platform's own help pages and checked on 28 September 2026. Index: https://launchvideomaker.com/specs/ - [Instagram Reels video specs](https://launchvideomaker.com/specs/instagram-reels/): 9:16 (1.91:1 to 9:16 accepted), 720 px minimum, 30 fps minimum, 20-minute recording limit with reels over 3 minutes not recommended to new audiences; Reels ads 0 s to 15 min, 4 GB, 1440 x 2560, safe zone 14% top / 35% bottom / 6% sides - [TikTok video specs](https://launchvideomaker.com/specs/tiktok/): record in the app up to 10 minutes, upload up to 60 minutes; in-feed ads 9:16 at 540 x 960 or more (16:9 and 1:1 also accepted), up to 10 minutes, 500 MB, .mp4/.mov/.mpeg/.3gp/.avi; safe zone only as downloadable templates - [YouTube Shorts video specs](https://launchvideomaker.com/specs/youtube-shorts/): square or vertical up to 3 minutes counts as a Short (uploads from 15 October 2024), maximum 1080p, MP4/H.264 recommended; Shorts ads up to 3 minutes but only the first 60 seconds play in the feed, 9:16 recommended, 1080 x 1920 recommended (720 x 1280 HD minimum) - [LinkedIn video specs](https://launchvideomaker.com/specs/linkedin-video/): member posts 3 s to 15 min, Page posts 3 s to 10 min, 5 GB, aspect ratio 1:2.4 to 2.4:1, 10 to 60 fps; video ads 3 s to 30 min (15 to 30 s recommended), MP4, 75 KB to 500 MB, 16:9 / 1:1 / 4:5 / 9:16 up to 1080 x 1920, SRT captions - [X video specs](https://launchvideomaker.com/specs/x-video/): posts 0.5 s to 20 minutes and 8 GB (Premium: 125 minutes, 16 GB) per X's developer docs; aspect ratio 1:3 to 3:1, H.264, 30 or 60 fps; video ads MP4 or MOV up to 1 GB, 15 s or less recommended, up to 2:20 supported, vertical ads 9:16 at 720 x 1280 to 1080 x 1920 - [Facebook Reels video specs](https://launchvideomaker.com/specs/facebook-reels/): organic Reels: any length or orientation, 1080p, .mp4, H.264 or H.265, 24 to 60 fps recommended; Reels ads: 9:16, 1440 x 2560, MP4/MOV, up to 4 GB, no maximum length, keep 14% top, 35% bottom and 6% sides clear (40% bottom with disclaimers) - [Pinterest video specs](https://launchvideomaker.com/specs/pinterest-video/): video Pins: .mp4/.m4v (.mov on apps), H.264 or H.265, 4 seconds to 5 minutes, 9:16 or 1080 x 1920 recommended (1:2, 2:3, 3:4, 4:5, 1:1 also), safe zone 270 px top, 65 left, 195 right, 790 bottom; video ads: up to 2 GB, 4 seconds to 15 minutes, 6 to 15 seconds recommended, play in feed without sound - [App Store app preview specs](https://launchvideomaker.com/specs/app-store-preview/): App Store app previews: optional, up to 3 per device size and language, 15 to 30 seconds, up to 500 MB, .mov/.m4v/.mp4 in H.264 (10 to 12 Mbps, 30 fps max) or .mov in ProRes 422 HQ, stereo AAC 256 kbps; 886 x 1920 for 6.9, 6.5, 6.3 and 6.1 inch iPhones, 1200 x 1600 for most iPads; autoplay muted; screen captures of the app only, with overlays and narration allowed - [Google Play preview video specs](https://launchvideomaker.com/specs/google-play-video/): one preview video per store listing as a YouTube URL (not a playlist or channel, no timecodes); mandatory: ads/monetisation off, public or unlisted, not age-restricted, embeddable; recommended: short, core features in the first 10 seconds, 80% real app experience, no hands on devices, no 'Download now' or 'Best' text; first 30 seconds autoplay muted; no file specs published - [Snapchat video specs](https://launchvideomaker.com/specs/snapchat/): Single Image or Video ads: 9:16, 1080 x 1920, .mp4 or .mov H.264, 3 seconds to 30 minutes, up to 1 GB, audio stereo AAC or PCM at -16 LUFS, keep the top 150 px and bottom 330 px clear, 3 to 6 seconds recommended; Story ads: each Snap up to 180 seconds; Public Story and Spotlight from the web uploader: .mp4, 5 to 60 seconds, at least 540 x 960; Spotlight in the app: 5 seconds or longer - [Threads video specs](https://launchvideomaker.com/specs/threads/): posts (Threads API): MP4 or MOV, H.264 or HEVC, up to 5 minutes and 1 GB, up to 1920 pixels wide, 23 to 60 fps, 9:16 recommended to avoid cropping; the Threads app help pages publish no video limits; video ads (Threads feed): MP4, MOV or GIF, 1.91:1 to 9:16, anything taller than 4:5 cropped to 4:5, 1440 x 1800 recommended, no minimum resolution, no video captions, no URLs in primary text - [YouTube ad specs](https://launchvideomaker.com/specs/youtube-ads/): all formats: upload to YouTube (public or unlisted), 1080p recommended (1920 x 1080, 1080 x 1920, 1080 x 1080), 720p minimum for HD, up to 256 GB; skippable in-stream: skip after 5 seconds, any length, 15 to 20 seconds recommended for awareness and action, 12 seconds to 6 minutes for reservation; non-skippable in-stream: 7 to 15 seconds, 16 to 30 seconds on connected TV, 6 seconds or less runs as a bumper; bumper: 5 to 6 seconds; Shorts ads: up to 3 minutes, first 60 seconds play in the feed, under 60 seconds and 9:16 recommended; safe zones published as images ## Looks The visual looks we have made example reels in: where each design idiom comes from, which brands it suits, the music genres that pair with it, and the reel itself. Any of them can be a template for your own reel. Index (also lists the 22 looks in full): https://launchvideomaker.com/looks/ - [The Swiss editorial grid look](https://launchvideomaker.com/looks/swiss-editorial/): a visible grid, flush-left type, hard rules and one accent colour, after the International Typographic Style; suits SaaS, B2B, data and developer products; example reel for ScriptGrain with minimal techno - [The retro terminal (CRT) look](https://launchvideomaker.com/looks/terminal-crt/): phosphor monitor, monospace type, scanlines, typed commands and ASCII diagrams; suits developer tools, APIs, security and technical founders; example reel for Adapt Progress Evolve with synthwave - [The split screen and panels look](https://launchvideomaker.com/looks/split-screen/): the frame divided into two to six live panels that open, slide and resize, with before-and-after contrasts; suits apps with several features, marketplaces and comparisons; example reel for Hilyt with funk and disco - [The typographic kinetic poem look](https://launchvideomaker.com/looks/kinetic-poem/): type only: words at huge scale, letters that stretch, flip and follow paths, copy written with rhythm and one product moment; suits courses, writers, newsletters and podcasts; example reel for howtogetaito.com with lo-fi hip-hop - [The extruded 3D type look](https://launchvideomaker.com/looks/extruded-3d/): chunky 3D letters and slabs with depth and long shadows under a moving light; suits bold consumer brands, games, sport and events; example reel for ScriptGrain with UK garage - [The sports broadcast look](https://launchvideomaker.com/looks/broadcast/): live-TV sport graphics: a score bug, stat panels, a ticker, replay wipes and a final score card, with numbers as the stars; suits events, fitness, sport and products with results to show; example reel for ScriptGrain with electro swing - [The thermal receipt look](https://launchvideomaker.com/looks/receipt/): printed receipts and tickets: monospace line items, dotted leaders, a total and a printer feeding line by line; suits shops, food and drink, fintech and anything with a price or itemised result; example reel for ScriptGrain with minimal techno - [The risograph print look](https://launchvideomaker.com/looks/risograph/): a two-ink risograph zine: misregistered colour layers, halftone dots, grain and overprint blends on paper; suits indie shops, cafés, studios, events and creative brands; example reel for ScriptGrain with big beat - [The cinematic dark glow look](https://launchvideomaker.com/looks/cinematic-dark/): a film-trailer treatment: deep dark field, beams of light, glowing title-card type and a slow build to a hard stop; suits big announcements, funding news, games and enterprise AI; example reel for ScriptGrain with cinematic hybrid music - [The journey map look](https://launchvideomaker.com/looks/map-route/): the customer journey as a route on a stylised transit map, with stops, pins and a travelling marker; suits onboarding, how-it-works stories, travel, logistics, courses and crowdfunding roadmaps; example reel for ScriptGrain with orchestral pizzicato - [The blueprint look](https://launchvideomaker.com/looks/blueprint/): an engineering drawing being drafted: blue grid, white line work, dimension arrows, callouts and exploded views that resolve into the real product; suits hardware, engineering, construction, infrastructure and developer products; example reel for ScriptGrain with ambient piano - [The paper collage look](https://launchvideomaker.com/looks/paper-collage/): cut and torn paper: layered scraps, letters cut from magazines, tape, rubber stamps and stop-motion jitter on a warm paper background; suits local businesses, crafts, food, education and creators; example reel for ScriptGrain with house ## Compared with the alternatives Launch Video Maker next to hiring a motion designer, making it yourself in Canva, Adobe Express or CapCut, and video tools like Animoto, invideo, Biteable, Promo.com, Renderforest and Lumen5. Where a vendor shows UK prices we quote them in pounds; otherwise we give the currency it showed a UK visitor. Third-party prices and features come from each company's own pages, checked on 28 September 2026. Index: https://launchvideomaker.com/compare/ - [Launch Video Maker vs hiring a motion designer](https://launchvideomaker.com/compare/motion-designer/): published rates: UK freelance film and motion average day rate £417 in 2025 (YunoJuno); UK studios quote £4,000 to £15,000 for a 15 to 60 second explainer and 6 to 10 weeks; Fiverr gigs from a few hundred dollars; when a designer is the better choice - [Launch Video Maker vs Canva video templates](https://launchvideomaker.com/compare/diy-canva/): Canva: free plan exports MP4 up to 1080p, Pro up to 4K; Pro £100 a year, Business £180 a year per person (Canva UK pricing page, 28 September 2026); you pick a template and edit it yourself; Pro Music allowed in online ads but not TV, radio or cinema; when Canva is the better choice - [Launch Video Maker vs CapCut templates](https://launchvideomaker.com/compare/diy-capcut/): CapCut: free editor and templates, Pro price varies by region and is shown only in the app; templates can add a watermark or ending clip on the free plan; most CapCut materials and sounds are for personal, non-commercial use, and Commercial Sounds are cleared only on CapCut, TikTok and TikTok for Business; when CapCut is the better choice - [Launch Video Maker vs Animoto](https://launchvideomaker.com/compare/animoto/): Animoto: Free (watermarked, 720p), Basic £15 a month or £6 a month billed annually (1080p, no watermark), Professional £24 or £12, Professional Plus £65 or £31 (UK pricing, 28 September 2026); drag-and-drop templates with your photos and clips; licensed music library and Getty stock on Professional; when Animoto is the better choice - [Launch Video Maker vs invideo AI](https://launchvideomaker.com/compare/invideo/): invideo AI: prompt or script to video with AI-generated media, voice and music; Starter $20 a month (400 credits), Plus $60 or $50 billed yearly (2,000 credits), Max $100 billed yearly (5,000 credits), per seat, 28 September 2026; free plan with weekly credits; timeline editor; when invideo is the better choice - [Launch Video Maker vs Adobe Express](https://launchvideomaker.com/compare/adobe-express/): Adobe Express: Free £0 (100,000+ static and video templates, 1m+ Adobe Stock assets), Premium £9.98 a month incl. VAT (all premium templates, 200m+ Stock assets, brand kits, one-click resize, 4K export), Firefly Pro £19.99 a month, Teams from £6.67 a month per licence excl. VAT, two seats minimum (UK pricing page, 28 September 2026); you edit a template yourself; Adobe's content files are licensed for use inside your own design; when Adobe Express is the better choice - [Launch Video Maker vs Biteable](https://launchvideomaker.com/compare/biteable/): Biteable: no free plan, 7-day trial (watermarked, no MP4 download); Pro $15 a month billed yearly or $29 monthly (1 user, HD exports, 10-minute videos), Premium $49 or $99 (3 users, 4K, AI voices, captions, 20-minute videos), Business on request; prices shown in US dollars to a UK visitor, 28 September 2026; commercial use on every plan; when Biteable is the better choice - [Launch Video Maker vs Promo.com](https://launchvideomaker.com/compare/promo-com/): Promo.com: Basic £29 a month billed yearly (£348) or £59 monthly, Standard £59 or £119 (360 PromoAI videos a year), Pro £199 or £399 (white label and reselling rights), per user (UK pricing page, 28 September 2026); free to sign up and make drafts; no watermark on downloads; online use only, no TV or cinema, downloaded videos can't be edited or combined with other footage; when Promo.com is the better choice - [Launch Video Maker vs Renderforest](https://launchvideomaker.com/compare/renderforest/): Renderforest: free trial with test credits, free exports low quality with a watermark; Lite £6 a month billed annually or £9 monthly (720p template exports), Pro £14 or £24 (1080p, stock library), Business £29 or £44 (4K, reseller licence); one-off Premium Video export £19.99 for 1080p (UK pricing page, 28 September 2026); its terms reserve commercial use and videos for others to Business; when Renderforest is the better choice - [Launch Video Maker vs Lumen5](https://launchvideomaker.com/compare/lumen5/): Lumen5: turns blog posts, scripts and documents into videos; Free (Lumen5 outro, 720p, 2-minute videos, 5 a month), Basic $19 a month billed yearly (no branding, 720p), Starter $59 (1080p, 50M+ stock), Pro $149 (custom watermark and fonts), Team on request; prices in US dollars shown to a UK visitor, 28 September 2026; full commercial rights, client work allowed; when Lumen5 is the better choice ## Pages - [Home: how it works, example reels, pricing and questions](https://launchvideomaker.com/) - [Guides](https://launchvideomaker.com/guides/) - [Launch videos by kind of business](https://launchvideomaker.com/for/) - [Video specs by platform](https://launchvideomaker.com/specs/) - [Launch video looks](https://launchvideomaker.com/looks/) - [Launch Video Maker compared](https://launchvideomaker.com/compare/) - [Privacy](https://launchvideomaker.com/privacy/) - [Terms](https://launchvideomaker.com/terms/) - [Contact](https://launchvideomaker.com/contact/): hello@launchvideomaker.com - [Prices as JSON](https://launchvideomaker.com/data/pricing.json)