Launch videos for crowdfunding campaigns

Published 28 September 2026.

A Kickstarter or Indiegogo campaign usually has one main video on the campaign page, often with the founders talking to camera. That's not what this page is about. Around it, a campaign needs short social videos (a teaser before launch, a "we're live" reel on day one, updates as it funds), and those are what we make: 15-second vertical cuts, one fact each.

Three videos, three jobs

1. The pre-launch teaser. Goal: sign-ups to your launch reminder list. Show the product, one reason it's different and a date, and keep it simple; people are only deciding whether to be told when you launch. The call to action is "get notified", not "back us", because there's nothing to back yet.
2. The launch-day reel. Goal: early backers. Show the product, the early-bird price and how long it lasts, and say you're live. Early momentum matters on any crowdfunding page, so post this the moment the campaign opens.
3. Update reels. Goal: keep the campaign in people's feeds. "Funded", "Stretch goal unlocked", "48 hours left". Each one is a single true fact with the campaign link.

What to show, beat by beat

For a 15-second launch-day reel:

1. 0 to 3 seconds: the product itself. A photo or render of the real thing. Backers are paying for an object or an outcome, so show it first.
2. 3 to 9 seconds: what makes it worth backing. One feature or one problem it solves, in plain words.
3. 9 to 13 seconds: the deal. The early-bird price and when it ends, or how many are left, if you'll keep that number honest.
4. 13 to 15 seconds: where to go. "Live now on Kickstarter" plus a short link you control.

Which shape and length for which channel

• Instagram Reels and TikTok: 9:16, 15 seconds, for teasers and updates. See our Instagram Reels specs.
• X: 16:9 or 9:16, 15 seconds, good for "funded" and countdown updates. See our X video specs.
• Ads to your launch list: 9:16 and 4:5, 15 seconds.

Facts first, especially here

Backers are trusting you with money for something that may not exist yet. So every figure has to be one you can stand behind, whether it's the goal, the price, the delivery estimate or the amount raised. Take them from your campaign page on the day you post, and don't round them in your favour. A delivery date in a video can't be quietly updated later, so if the date might move, leave it out of the reel and keep it on the campaign page where you can edit it.

Mistakes to avoid

• Renders presented as the finished product. If it's a prototype or a render, say so on screen; backers will find out anyway, and they'd rather hear it from you.
• Stretch goals as promises. Only show a stretch-goal reward once it's unlocked, because a reward in a video reads as a promise, whatever the small print says.
• One long video cut into pieces. A clip from the middle of a three-minute pitch rarely works on its own. Make short videos as short videos.
• A link people can't type. Campaign URLs are long, and nobody's copying one off a video. Use a short link on your own domain that redirects to the campaign.

How Launch Video Maker would make it

Campaign pages are built by the crowdfunding platform, so the simplest route is our builder: sign in, choose "Build it from scratch", and write the facts you want on screen (up to 12), such as the early-bird price, the goal and the key feature. Upload your logo and up to eight images: product photos or renders work in the screenshot slots as long as they're PNG, JPEG or WebP. Add your short link as the call to action. Only the facts you write can appear, and the reel never invents a web address.

Each 15-second cut is a Short at £9, so a teaser, a launch reel and one update together cost less than a single Reel at £29. Each order includes 3 free edits for things like timing or layout, but an edit can only use facts you've already approved, so a new figure, like an updated total, needs a new Short. Start from your logo and a few facts.

For the order of beats in a longer video, see how to make a launch video.