Launch videos by kind of business
A café and a SaaS product need different videos. These pages cover what each kind of launch should show, beat by beat, which shape and length suits which channel, and the mistakes worth avoiding. Each one embeds a real reel we made for one of our own products. For platform sizes and limits, see the video specs.
Launch videos for SaaS products
How to plan a launch video for a software product: the beats of a 30-second cut, which shape and length for LinkedIn, YouTube and vertical feeds, and the mistakes that make SaaS videos forgettable.
Launch videos for mobile apps
How to plan a launch video for an iOS or Android app: show the first tap and the payoff in a vertical 15-second cut, handle app store links and badges, and avoid the mistakes that make app videos look like every other.
Launch videos for Product Hunt
How to make a video for a Product Hunt launch: why it has to be a YouTube link, what a maker audience wants to see, and the vertical cuts to share on X and LinkedIn on launch day.
Launch videos for crowdfunding campaigns
The short videos a Kickstarter or Indiegogo campaign needs around its main pitch video: pre-launch teasers, launch-day reels and stretch-goal updates, what each should show, and the facts backers will check.
Launch videos for online shops
How to plan a launch video for an online shop, a new product or a collection drop: the beats of a 15-second vertical cut, prices and offers you can stand behind, and what to avoid.
Launch videos for local businesses
How to make a short video for a café, bakery, salon or local trade, with or without a website: what, where, when and how to book, in 15 vertical seconds.
Launch videos for courses and creators
How to announce a course, cohort, newsletter or membership with a short video: show what people will be able to do, who's teaching, the price and the deadline, without overpromising results.
Launch videos for events
How to announce an event with short videos: an announcement reel, a line-up reel and a last-tickets reel, each showing what, when, where and how to book, sized for Reels and LinkedIn.
Launch videos for agencies
How an agency can announce its own launches with short videos: a new service, a rebrand, a new office or a published case study, beat by beat, sized for LinkedIn and YouTube. Covers what our terms allow for client work.
Launch videos for charities
How a charity can launch an appeal, a campaign, a new service or a fundraising event with short videos: what to show beat by beat, which shape for Instagram, Facebook and LinkedIn, and how to keep every figure honest.
Launch videos for podcasts
How to announce a new podcast or a new season with a short video: what to show beat by beat, which shape for YouTube Shorts, Reels, TikTok and Threads, and what a motion trailer can and can't do for an audio show.