Launch videos for events

Published 28 September 2026.

An event isn't launched once; it needs a short video at each stage (the announcement, the line-up and the last call for tickets). Each one should say what it is, when, where and how to book, in the first few seconds and again at the end. 15 seconds vertical for Instagram, 4:5 for LinkedIn if it's a professional event.

A video for each stage

1. The announcement. Name, date, city and the one reason to come. Goal: save the date, or buy an early ticket.
2. The line-up. Speakers, acts or sessions, one per beat, with names spelt the way each person spells them. Goal: turn "maybe" into "yes".
3. Last tickets. The date again, how to book and any honest deadline, like early-bird pricing ending. Goal: the people who meant to book and didn't.

What to show, beat by beat

For a 15-second announcement:

1. 0 to 3 seconds: the name and the date. Written the way people say it: "Saturday 13 March", not "13/03".
2. 3 to 8 seconds: what happens there. One line on what someone will see, hear or learn.
3. 8 to 12 seconds: where. The venue and the city. If it's online, say so and give the time zone.
4. 12 to 15 seconds: tickets. The price or "free", and a short booking address.

Which shape and length for which channel

• Instagram Reels: 9:16, 15 seconds, for gigs, openings and community events. See our Instagram Reels specs.
• LinkedIn: 4:5 or 16:9, 15 to 30 seconds, for conferences and professional meetups. Speakers can share it to their own networks too. See our LinkedIn video specs.
• On the day: 16:9 on the venue screens between sessions.

Facts first

Event details change: a speaker drops out, the venue moves, a date slips. Once people have shared a video you can't take it back, so only announce what's confirmed, and name a speaker only once they've agreed to be named. Who wants to explain on the day why the headline act isn't there? If the line-up is still growing, say "more to be announced" rather than hinting at names. Ticket prices should match the booking page exactly, fees included or clearly excluded.

Mistakes to avoid

• A date without the day of the week. "13 March" alone sends people to their calendar. Give them the day.
• Online events without a time zone. "7pm" means nothing to half your audience.
• A logo wall of sponsors. Twelve logos at once can't be read on a phone. Thank sponsors in the caption or in a separate video.
• The same video for every stage. People who saw the announcement need something new to react to.

How Launch Video Maker would make it

Give us your event page's address and we'll list the facts we could show (date, venue, speakers, prices) with the words and the page each came from, for you to approve. If the event doesn't have its own site, use the builder and write the facts yourself. Each stage is its own order, so each reel carries only the facts true at that stage. A 15-second vertical reel is the Short, £9; the Bundle (£49) cuts one reel for Reels, LinkedIn and the venue screen. Start with your event page.

For sizes per platform, see launch video sizes and lengths.