The sports broadcast look
Published 28 September 2026.
The sports broadcast look borrows the graphics package of live TV sport: a score bug in the corner, lower thirds, stat panels that flip in with a glint, a ticker along the bottom, replay wipes and a big final score. Your brand is the broadcaster and your numbers are the result. We never use a real league's or channel's marks.
Where the look comes from
The score bug, that little box of score and clock that never leaves the screen, is younger than you might think. When Fox began showing NFL games in 1994, it kept the score and time on screen throughout; The Virginian-Pilot reported that September on "the Fox Box" floating in the corner, and on viewers phoning in to complain about it. Fox Sports itself says it ushered in the era of the constant time and score box.
The box stayed, and lower thirds, stat panels and replay stings are now the everyday language of televised sport. That familiarity is the point: anyone who's watched a match knows how to read a score.
What's in this reel
- A replay sting: chevrons sweep the frame around a spinning brand roundel.
- A score bug that flips from LIVE to FINAL, with a ticker crawling beneath.
- A scanner panel that locks on to a run time.
- Stat plates that flip in and catch the light.
- A diagonal head-to-head split with a VS roundel, and a final score card that becomes the end slate.
Brands it suits, and ones it doesn't
It suits events and ticketing, fitness and sport, games, and any product with results worth announcing: a speed, a score, a count. If your approved facts are mostly numbers, this look makes them the stars.
Without numbers it has nothing to score, so it's wasted on a product whose story is a feeling. It's also a stretch for calm, premium or caring brands, where a scoreboard can feel flippant.
Music that pairs with it
- Electro swing (the reel above): showbiz brass with a modern beat, good for a wink.
- Big beat for full match-day energy.
- Drum & bass for speed and performance.
- Cinematic hybrid for a serious cup-final feel.
Make one like this
Start from this reel and yours keeps its look, its scene order, its pacing and its kind of music. The words, facts, colours and logo are yours, only facts you've approved go on screen, and nothing from ScriptGrain carries over. It's priced like any other reel: the Short is £9, the Reel £29 and the Bundle, cut for 16:9, 9:16 and 4:5, £49.
No website yet? Start from your logo and a few facts, then pick this look on the style step.
Sources
All checked on 28 September 2026.
- The Virginian-Pilot, 14 September 1994, archived by Virginia Tech Libraries: 'What's the score?' You know on Fox
- FOX Sports: How Fox's 25 seasons of doing NFL has changed the game