Video specs by platform
The sizes, lengths, file limits and safe zones each platform publishes, for organic posts, for ads and for app store preview videos. Every number links to the platform's own help or ads page, with the date we checked it. Platforms change these often, so follow the links before you rely on one. For what to put in the video, see launch videos by kind of business.
| Platform | Shape | Organic length | Ad length | Published safe zone |
|---|---|---|---|---|
| Instagram Reels | 1.91:1 to 9:16 | Up to 20 min; over 3 min not recommended to new audiences | 0 s to 15 min | Ads: 14% top, 35% bottom, 6% sides |
| TikTok | 9:16 recommended (ads) | 10 min recorded, 60 min uploaded | Up to 10 min | Templates only |
| YouTube Shorts | Square or vertical | Up to 3 min | Up to 3 min; first 60 s play in the feed | Templates only |
| 1:2.4 to 2.4:1 | 15 min (Pages: 10 min) | 3 s to 30 min; 15 to 30 s recommended | "Keep the edges clear" | |
| X | 1:3 to 3:1 | 20 min (Premium: 125 min) | Up to 2:20; 15 s or less recommended | None |
| Facebook Reels | Any; 9:16 recommended for ads | Any length | No maximum | Ads: 14% top, 35% bottom, 6% sides |
| 9:16 recommended; 1:2 to 1:1 (Pins) | 4 s to 5 min | 4 s to 15 min; 6 to 15 s recommended | Pins: 270 px top, 790 bottom, 65 left, 195 right | |
| Snapchat | 9:16, 1080 × 1920 (ads) | 5 to 60 s (web upload) | 3 s to 30 min; about 5 to 6 s recommended | Ads: 150 px top, 330 px bottom |
| Threads | 9:16 recommended (posts); ads cropped to 4:5 | Up to 5 min (API) | Not published | None |
| YouTube ads | 16:9, 9:16 or 1:1 | n/a | Skippable any length; non-skippable 7 to 15 s; bumper 6 s | Templates only |
| App Store previews | 886 × 1920 on current iPhones | 15 to 30 s | n/a | None |
| Google Play | Landscape or portrait (YouTube link) | No maximum; first 30 s autoplay | n/a | None |
Checked against each platform's own pages on 28 September 2026. The detail and the source links are on each platform's page.
Instagram Reels video specs
Instagram Reels aspect ratio, resolution, frame rate, length limits and Reels ad specs including Meta's 14% / 35% / 6% safe zone, taken from Instagram's and Meta's own pages and checked on 28 September 2026.
TikTok video specs
TikTok video length limits (10 minutes recorded in the app, 60 minutes uploaded) and in-feed ad specs (9:16 at 540 x 960 or more, up to 10 minutes, 500 MB), from TikTok's own help pages, checked on 28 September 2026.
YouTube Shorts video specs
YouTube Shorts aspect ratio, maximum resolution and 3-minute length limit, plus Shorts ad specs (only the first 60 seconds play in the feed), from YouTube and Google Ads help pages, checked on 28 September 2026.
LinkedIn video specs
LinkedIn video specs for personal posts, Company Page posts and video ads: aspect ratios, resolutions, length limits, file sizes, frame rates and captions, from LinkedIn's own help pages, checked on 28 September 2026.
X video specs
X video specs for posts and ads: length limits for standard and Premium accounts, recommended resolutions, aspect ratios, file sizes and ad specs, from X's own developer and business help pages, checked on 28 September 2026.
Facebook Reels video specs
Facebook Reels specs from Meta's own help and ads pages, checked on 28 September 2026: any length or orientation, 1080p and 24 to 60 fps recommended; Reels ads at 9:16, 1440 x 2560, up to 4 GB, with a 14% top, 35% bottom and 6% side safe zone.
Pinterest video specs
Pinterest video specs from its own help pages, checked on 28 September 2026: video Pins 4 seconds to 5 minutes, 9:16 at 1080 x 1920 recommended, with a published safe zone; video ads 4 seconds to 15 minutes, up to 2 GB, 6 to 15 seconds recommended.
App Store app preview specs
Apple App Store app preview specs from Apple's own App Store Connect help, checked on 28 September 2026: 15 to 30 seconds, up to 500 MB, 30 fps, up to three per device size and language, 886 x 1920 for current iPhones, and footage captured from the app itself.
Google Play preview video specs
Google Play store listing preview video requirements from Play Console Help, checked on 28 September 2026: one YouTube URL, public or unlisted, ads off, not age-restricted, embeddable; only the first 30 seconds autoplay, muted; landscape or portrait.
Snapchat video specs
Snapchat video specs from its own help pages, checked on 28 September 2026: Single Image or Video ads 1080 x 1920 at 9:16, 3 seconds to 30 minutes, up to 1 GB, with the top 150 px and bottom 330 px kept clear; Public Story and Spotlight uploads on the web 5 to 60 seconds.
Threads video specs
Threads video specs from Meta's own pages, checked on 28 September 2026: posts up to 5 minutes and 1 GB through the Threads API, 9:16 recommended, 23 to 60 fps; video ads 1.91:1 to 9:16 but cropped to 4:5, 1440 x 1800 recommended.
YouTube ad specs
YouTube video ad specs from Google Ads Help, checked on 28 September 2026: skippable in-stream any length (15 to 20 seconds recommended), non-skippable 7 to 15 seconds (up to 30 on connected TV), bumpers up to 6, Shorts ads up to 3 minutes with 60 seconds in the feed; 1080p in 16:9, 9:16 or 1:1.