Launch video looks

Every Launch Video Maker reel is made in one visual look, and we have 22 of them. Twelve have an example reel we made for one of our own products, and each of those has a page here: where the idea comes from, which brands it suits and which it doesn't, the music we'd pair with it, and the reel itself. Like one? Press "Make one like this" and yours starts from it, with your own words, facts, colours and logo.

• Swiss editorial grid

  A launch video look built on the International Typographic Style: a visible grid, flush-left type, hard rules and one accent colour. Where it comes from, which brands it suits, the music to pair with it and a 30-second example reel.

• Retro terminal / CRT

  A launch video look set on an old phosphor monitor: monospace type, scanlines, typed commands and ASCII diagrams. Where it comes from, which brands it suits, the music to pair with it and a 30-second example reel.

• Split screens & panels

  A launch video look where the frame splits into live panels that open, slide and resize, with before-and-after contrasts. Where it comes from, which brands it suits, the music to pair with it and a 30-second example reel.

• Typographic kinetic poem

  A launch video look made almost entirely of moving type: words at huge scale, letters that stretch and flip, copy written like a short poem. Where it comes from, which brands it suits, the music to pair with it and a 30-second example reel.

• Extruded 3D type

  A launch video look of chunky 3D letters and slabs with depth and long shadows, tumbling in and landing with weight. Where it comes from, which brands it suits, the music to pair with it and a 15-second example reel.

• Sports broadcast / scoreboard

  A launch video look styled like live TV sport: a score bug, lower thirds, stat panels, replay wipes and a final score card. Where it comes from, which brands it suits, the music to pair with it and a 15-second example reel.

• Thermal receipt / ticket

  A launch video look where everything prints: a thermal receipt feeding out line by line, dotted leaders, a total and a cutter snip. Where it comes from, which brands it suits, the music to pair with it and a 15-second example reel.

• Risograph print

  A launch video look styled like a two-ink risograph zine: misregistered colour layers, halftone dots, grain and overprint. Where it comes from, which brands it suits, the music to pair with it and a 15-second example reel.

• Cinematic dark glow

  A launch video look styled like a film trailer: a deep dark field, volumetric light, glowing type and a slow build to a hard stop. Where it comes from, which brands it suits, the music to pair with it and a 15-second example reel.

• Journey map

  A launch video look told as a route on a stylised transit map: stops, pins, a travelling marker and a line that draws itself from problem to result. Where it comes from, which brands it suits, the music to pair with it and a 15-second example reel.

• Blueprint / technical drawing

  A launch video look styled as an engineering drawing being drafted: blue grid, white line work, dimension arrows, callouts and exploded views. Where it comes from, which brands it suits, the music to pair with it and a 15-second example reel.

• Paper collage / cut-out

  A launch video look made of cut and torn paper: layered scraps, magazine letters, tape, rubber stamps and stop-motion jitter. Where it comes from, which brands it suits, the music to pair with it and a 15-second example reel.

The other looks

These have no example reel yet, but you can pick any of them on the style step, or let us choose for you.

• Isometric 3D world: The product as a tiny isometric city/machine: extruded blocks, floating UI slabs, a camera that glides across the model.
• Bold flat shapes: Geometric flat illustration: circles, pills and squares that bounce, morph and stack with elastic easing, playful, colourful.
• One continuous camera move: No cuts: a single camera journey through a huge canvas, zooming into details, flying between screens, pulling out at the end.
• Data visualisation: Charts as choreography: bars, dots, lines and flows that build the story; every approved number becomes a visual.
• Liquid / morphing gradients: Soft organic blobs, metaball morphs and flowing mesh gradients; everything melts into the next thing.
• Neo-brutalist web: Thick black outlines, hard offset shadows, raw system UI, stickers and marquees, loud, honest, internet-native.
• Pop-art comic: Comic book pages: panels, halftone Ben-Day dots, speech bubbles, action lines, bold outlines, POW moments.
• Luxury editorial: High-fashion magazine: elegant serif display, generous whitespace, slow confident moves, fine rules, restraint.
• Digital glitch: Datamosh and signal errors: RGB splits, slice displacement, pixel sorting, corrupted UI that snaps back to clean.
• Handwritten notebook: A creator's notebook: ruled paper, marker scribbles, arrows, circles, sticky notes, thinking out loud.

Not sure which look suits your launch? Start from the kind of business you are. Each of those pages embeds one of our reels (and says how we'd make yours).