Launch videos for SaaS products

Published 28 September 2026.

A lot of SaaS launch videos try to explain the whole product, which is why so few people remember them. Yours has one job: show a stranger the moment your software pays off, then tell them where to try it. So build a 30-second cut around one real screen, prove one claim with a number from your own site, and end on a single web address. Make the 16:9 version for your landing page and YouTube first; then cut vertical and 4:5 versions for the feeds.

What to show, beat by beat

For a 30-second cut, roughly:

1. 0 to 3 seconds: the problem, in your customer's words. Not your category name. "Chasing invoices every Friday" lands faster than "accounts receivable automation".
2. 3 to 10 seconds: the product doing the job. One real screen, cropped to the part that matters, big enough to read on a phone.
3. 10 to 18 seconds: the result. The report that appears, the email that goes out, the number that changes. This is the moment a happy customer would screenshot.
4. 18 to 25 seconds: one piece of proof. A figure you publish, an integration you really support, or a price if a low one is part of the pitch.
5. 25 to 30 seconds: the call to action. Your web address, held long enough to read, and one instruction: start a trial, book a demo or join the waitlist.

A 15-second cut keeps beats 1, 3 and 5. A 60-second cut gives the product more room to work on screen, not more features.

Which shape and length for which channel

• Your landing page and YouTube: 16:9, 30 to 60 seconds. People who land there already want to know more.
• LinkedIn: 4:5 or 16:9, 30 seconds. If people are scrolling at work, the sound may well be off, so the words on screen have to carry it. See our LinkedIn video specs.
• Shorts, Reels and TikTok, and vertical ads: 9:16, 15 seconds. Nobody chose to watch you, so the problem and the payoff come first. See the YouTube Shorts specs.

Facts first

Why does this matter so much for software? Because buyers are sceptical, and they can check (usually in a couple of clicks). Every number in the video should already be on your website: the customer count, the time saved, the price. If a figure only lives in a pitch deck, publish it on the site first or leave it out. A screen recording with realistic data beats a mock-up, and a named integration beats "works with your tools".

Our guide to what a SaaS launch video should show goes deeper on screens, proof and what to leave out.

Mistakes that make SaaS videos forgettable

• The feature tour. Ten features at video speed is noise, however proud you are of them. Pick the one that sells.
• The full dashboard. Shrunk onto a phone, it's a grey rectangle. Crop and zoom.
• Stock footage of people at laptops. It could be anyone's product, so it's nobody's.
• "Coming soon". Launch what exists. A roadmap invites people to wait.
• A call to action that doesn't match the page. If the video says "free trial", the link should open on the free trial.

How Launch Video Maker would make it

Give us your web address. We read your public pages, pull out your colours, fonts, logo and screenshots, and list the facts we could put on screen, each with the exact words and the page it came from. You approve the ones you're happy with (three is enough, and anything you don't approve is never shown), then pick one of 22 visual looks and 24 music genres, start from one of our example reels, or let us choose. The reel above is one of those templates; press "Make one like this" and yours keeps its look and pacing, with your words and facts.

For most SaaS launches the Bundle (£49) fits best: one reel cut for 16:9, 9:16 and 4:5, so the landing page, LinkedIn and vertical feeds each get their own layout rather than a crop. If you only need one vertical cut, the Reel is £29. Start with your web address.